Parachute Advansed Deep Nourish Body Lotion for Women Men Dry Skin 600ml Pure Coconut Milk 100 Natural 72h Moisturisation

- About Product Parachute Advansed Deep Nourish Body Lotion is a specially formulated lotion that provides deep nourishment to dry skin. Enriched with pure coconut milk, this lotion is 100% natural and offers 72 hours of moisturization.

- Key Features The key features of this body lotion include its deep nourishing formula, the use of pure coconut milk, and its long-lasting moisturizing effects. It is suitable for both men and women with dry skin.

- For Whom This body lotion is ideal for individuals with dry skin looking for a nourishing and long-lasting moisturization solution. It is suitable for both men and women of all ages.

- Pros & Cons Pros: Provides deep nourishment, made with pure coconut milk, 100% natural, long-lasting moisturization. Cons: May not be suitable for individuals with sensitive skin or allergies to coconut milk.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and natural ingredients align with market preferences.	Nielsen
Brand Strength	20	10	Established brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	Retail360
Competition	10	6	Facing competition from both local and international body lotion brands.	Euromonitor
Use-case Advantage	5	5	Long-lasting moisturization suitable for dry skin in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Parachute Advansed Deep Nourish Body Lotion positioned well in the competitive Indian market segment.

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