OZiva Vegan Collagen Watermelon for Skin Hair Nails Plant Based Collagen Peptides Supplement for Men Women Non GMO No Sugar Added Powder 125g Pack of 1

OZiva Vegan Collagen Watermelon is a plant-based collagen peptides supplement designed to support skin, hair, and nails health. It is suitable for both men and women, and contains no GMO ingredients or added sugars.

Key Features: - Plant-based collagen peptides - Watermelon flavored powder - Supports skin, hair, and nails health - Non-GMO - No added sugars

For whom: - Individuals looking to improve their skin, hair, and nails health - Men and women seeking a plant-based collagen supplement - Those interested in non-GMO and sugar-free products

Pros: - Plant-based source of collagen - Watermelon flavored for a refreshing taste - Supports overall skin, hair, and nails health - Non-GMO and no added sugars

Cons: - May not be suitable for individuals with watermelon allergies - Some users may prefer capsules over powder form

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Watermelon flavor and plant-based collagen peptides align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for plant-based collagen supplements in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other vegan collagen supplements in the market.	MarketWatch
Use-case Advantage	5	5	Addresses specific skin, hair, and nail health needs of both men and women.	Healthcare India
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit with growing demand, but faces moderate competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—