Organic and Pure Alum Stone Powder Phitkari Powder Fitkari Powder for Skin Vastu Face Skin Hair Water Underarms Shave Teeth Potassium Alum 200g

This Alum Stone Powder is made from 100% organic and pure potassium alum, known for its natural antibacterial and astringent properties. It can be used for various purposes including skincare, hair care, water purification, underarm odor control, shaving, and even teeth whitening.

Key Features: - Made from pure potassium alum - Can be used for multiple purposes - Natural antibacterial and astringent properties - 200g pack for long-lasting use

This Alum Stone Powder is suitable for anyone looking for a natural and chemical-free alternative for various beauty and hygiene needs. It is especially beneficial for those with sensitive skin or those looking to adopt a more eco-friendly lifestyle.

Pros: - Organic and pure formula - Versatile use for multiple purposes - Natural antibacterial properties - Long-lasting pack Cons: - May not be suitable for those with potassium sensitivity - Some users may find the powder texture a bit coarse compared to liquid alternatives

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of applications for skin, hair, and oral care needs.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in the organic skincare segment.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic skincare products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other organic skincare brands offering similar products.	Cosmetics Business
Use-case Advantage	5	5	Versatile usage for various personal care routines.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Organic Alum Stone Powder holds a strong position in the growing Indian natural skincare market.

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