Organic Alum Stone Fitkari Stone Phitkari White Crystak Stones Fitkari 400gm

Organic Alum Stone, also known as Fitkari Stone or Phitkari, is a natural crystal stone that has been used for centuries for its various benefits. It is traditionally used as a natural deodorant, aftershave, and even for treating minor cuts and bruises.

Key Features:
- 100% natural and organic
- Multi-purpose use
- Long-lasting and economical
- Environmentally friendly

For whom:
Organic Alum Stone is suitable for anyone looking for a natural alternative to conventional deodorants and aftershaves. It is especially great for those with sensitive skin or allergies to synthetic fragrances.

Pros:
- Effective as a natural deodorant
- Helps soothe skin after shaving
- Can be used for various household purposes
- Eco-friendly and sustainable

Cons:
- May not be as long-lasting as commercial deodorants
- Some may find the application process inconvenient
- Not suitable for those allergic to alum
- Can leave a white residue on dark clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique features like natural and chemical-free composition.	TOI, Livemint
Brand Strength	20	15	Established brand reputation for quality and reliability.	Business Standard, Hindu
Category Momentum	20	10	Growing demand for organic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar organic products.	Economic Times, Business Line
Competition	10	9	Facing moderate competition from other organic alum stone brands.	Financial Express
Use-case Advantage	5	2	Versatile usage for personal care and household purposes.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Organic Alum Stone Fitkari Stone holds a strong position in the growing Indian market for organic personal care products.

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