Old Spice Deodorant Stick for Men Original 50ml

Old Spice Deodorant Stick for Men Original 50ml is a classic and iconic choice for men who want long-lasting protection against odor and wetness. Its signature scent is fresh and masculine, making it a popular choice among men of all ages.

Key Features: - Provides 24-hour odor protection - Goes on clear to avoid white marks on clothing - Features a classic and masculine scent - Compact and convenient stick format for easy application

For whom: - Men who want a reliable and long-lasting deodorant - Men who enjoy classic masculine scents

Pros: - Long-lasting odor protection - Fresh and masculine scent - Clear formula doesn't leave white marks - Convenient stick format

Cons: - Some may find the scent too strong for their preference - May need to reapply throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	Retail360
Brand Strength	20	10	Strong brand recognition and loyalty in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	PriceTrack
Competition	10	6	Facing moderate competition from other established brands in India.	Euromonitor
Use-case Advantage	5	5	Addresses specific needs of Indian consumers effectively.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit in the Indian men's grooming segment.

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