O3 Vitamin C Face Wash Glow For Daily Brightening Gentle Cleansing 60g

This Vitamin C face wash is specially formulated to gently cleanse your skin while providing daily brightening. Its unique formula helps to remove dirt, oil, and impurities without stripping your skin of its natural oils.

Key Features: - Contains Vitamin C to help brighten and even out skin tone - Gentle formula that is suitable for daily use - Removes dirt and impurities without drying out the skin - Suitable for all skin types

For whom: This face wash is perfect for anyone looking to add a daily dose of Vitamin C to their skincare routine. It is suitable for all skin types and helps to brighten and rejuvenate dull, tired skin.

Pros: - Helps to brighten and even out skin tone - Gentle formula that is suitable for daily use - Removes dirt and impurities without stripping the skin Cons: - Some users may find the scent too strong - May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Vitamin C for brightening and gentle cleansing, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for brightening face washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other brands offering similar Vitamin C face washes.	Nielsen
Use-case Advantage	5	5	Offers daily brightening and gentle cleansing, meeting the needs of consumers seeking a skincare routine.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced face wash with Vitamin C, meeting growing demand for brightening skincare products in India.

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