NUTRELA Sports Patanjali Premium Whey Isolate Protein Powder 1kg Vanilla Ice Cream 90 Protein 7 5g BCAA 5 7g Glutamine With Digestive Enzymes

This premium whey isolate protein powder from NUTRELA Sports is specifically designed for athletes and fitness enthusiasts looking to enhance their muscle recovery and growth.

Key Features: - Contains 90% protein - Includes 7.5g of BCAAs - Provides 5.7g of Glutamine - Enriched with digestive enzymes for better absorption

For whom: This protein powder is best suited for individuals who engage in intense physical activities like weightlifting, running, and other high-intensity workouts.

Pros: - High protein content for muscle recovery - BCAAs and Glutamine aid in muscle growth and repair - Digestive enzymes improve nutrient absorption

Cons: - Vanilla ice cream flavor may not be appealing to all users - Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA, Glutamine, and Digestive Enzymes align with consumer preferences for effective supplements.	Gartner
Brand Strength	20	10	Patanjali's strong brand presence in the health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for premium protein powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey isolate protein powders in the market.	Forbes
Competition	10	6	Facing competition from established international and local brands offering similar products.	Nielsen
Use-case Advantage	5	5	Tailored for sports enthusiasts seeking muscle recovery and growth support.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong contender in the premium whey isolate protein powder segment in India.

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