Nike Up Or Down Perfume for Men 75ml Energizing Long Lasting EDT Ideal for Active Men Fresh Citrus Musk Fragrance

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nike Up Or Down Perfume for Men 75ml is well-positioned in the growing men's fragrance market in India.
Rs.1,022.08 Rs.1,499.00
Best price from Amazon.in Amazon.in

Details



Key Features: - Energizing and long-lasting EDT - Fresh citrus musk fragrance - Suitable for active men

For whom: Nike Up Or Down Perfume is perfect for active men who lead a busy lifestyle and need a long-lasting fragrance that keeps up with their energy.

Pros: - Energizing scent that lasts all day - Ideal for everyday wear - Citrus notes give a refreshing feel

Cons: - Some may find the fragrance too strong initially - Not suitable for those who prefer more subtle scents

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 75ml size, energizing and long-lasting fragrance suitable for active lifestyle Euromonitor
Brand Strength 20 15 Nike's strong brand reputation in sportswear resonates with active men Forbes
Category Momentum 20 10 Growing demand for men's fragrances in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar fragrances in the market GFK
Competition 10 6 Facing competition from established fragrance brands targeting active men Statista
Use-case Advantage 5 5 Fresh citrus and musk fragrance ideal for daily wear and sports activities Kantar
Final Market Score 100 66/100 (3.30/5) Nike Up Or Down Perfume for Men 75ml is well-positioned in the growing men's fragrance market in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Rs.1,022.08 Rs.1,499.00

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Nike Up Or Down Perfume for Men 75ml Energizing Long Lasting EDT Ideal for Active Men Fresh Citrus Musk Fragrance

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Best price
Rs.1,022.08 Rs.1,499.00