Neutrogena Visible Repair Retinol Serum Boosts Collagen for Anti Ageing Wrinkles Fine Lines 30ml

Neutrogena Visible Repair Retinol Serum is a powerful anti-aging serum designed to boost collagen production and reduce the appearance of wrinkles and fine lines. Formulated with retinol, a potent ingredient known for its ability to improve skin texture and tone, this serum helps to visibly reduce signs of aging for a more youthful complexion.

Key Features: - Contains retinol to accelerate skin cell turnover and increase collagen production - Visibly reduces the appearance of wrinkles, fine lines, and age spots - Improves skin texture and tone for a smoother, more radiant complexion - Lightweight formula absorbs quickly and is suitable for all skin types - Dermatologist-tested and non-comedogenic

For whom: This serum is ideal for anyone looking to improve the appearance of aging skin, including those with fine lines, wrinkles, and uneven skin tone. It is suitable for all skin types, from dry to oily, and can be used by both men and women.

Pros: - Effective at reducing signs of aging such as wrinkles and fine lines - Lightweight formula absorbs quickly and does not feel greasy on the skin - Improves skin texture and tone for a more youthful complexion - Dermatologist-tested and non-comedogenic, making it suitable for all skin types

Cons: - Some users may experience irritation or sensitivity when first using retinol products, so it's important to patch test before applying to the full face - Results may take time to see significant improvements, as retinol works gradually to improve skin texture and tone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Retinol and collagen-boosting properties align with current consumer preferences.	Nielsen
Brand Strength	20	18	Neutrogena is a well-established brand known for skincare innovations.	Euromonitor
Category Momentum	20	15	Growing demand for anti-ageing skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other established anti-ageing skincare brands.	IRI
Use-case Advantage	5	5	Addresses common skin concerns like wrinkles and fine lines effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Neutrogena Visible Repair Retinol Serum is well-positioned in the Indian anti-ageing skincare market.

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