Nature s Essence De Tan Therapy Wipe Off Face Mask D Tan Face Pack Brightening Cream for Men Women Bleach free formula Dermatologically Tested Paraben Free 200gm

Nature's Essence De-Tan Therapy Wipe Off Face Mask is a brightening cream that helps remove tan from the skin. Its bleach-free formula is gentle on the skin and ideal for both men and women. Dermatologically tested and paraben-free, this face pack is safe for all skin types.
Key Features: - Removes tan from the skin - Brightening cream - Suitable for both men and women - Dermatologically tested - Paraben-free
For whom: This de-tan therapy face mask is perfect for individuals looking to brighten their complexion and reduce tan on their skin. It is suitable for all skin types and can be used by both men and women.
Pros: - Gentle on the skin - Safe for all skin types - Dermatologically tested - Paraben-free formula
Cons: - May take some time to show results for stubborn tan - Packaging may be a bit bulky

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers D-Tan face pack with dermatologically tested and paraben-free formula, aligning with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for brightening skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening face masks in the market.	GfK
Competition	10	6	Facing competition from other established brightening face mask brands in the market.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned brightening face mask with broad appeal in the Indian skincare market.

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