Nat Habit Orange Kokum Butter Bath Soap for Women Men Cold Processed With Vit C for Body Acne Pimple Oil Control Improve Skin Tone Boost Collagen Production Gentle Exfoliation 125g X 2

Nat Habit Orange Kokum Butter Bath Soap is a cold-processed soap that is specifically designed to improve skin health and tone. Infused with Vitamin C, this soap helps in controlling body acne, pimples, and excess oil production. It also boosts collagen production and provides gentle exfoliation for a smoother skin texture.

Key features of this soap include the use of natural ingredients like orange and kokum butter, which are known for their skin-brightening and nourishing properties. The cold process method ensures that all the beneficial nutrients are retained in the soap for maximum effectiveness.

This soap is suitable for both men and women who are looking to improve their skin health and address issues like acne, oiliness, and uneven skin tone. It is gentle enough for daily use and is suitable for all skin types.

Pros: - Contains Vitamin C for skin brightening and collagen production - Helps in controlling acne, pimples, and excess oil - Provides gentle exfoliation for smoother skin texture - Made with natural ingredients like orange and kokum butter Cons: - May not be suitable for those with sensitive skin - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients targeting common skin issues in India.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands.	Business Standard
Use-case Advantage	5	5	Addresses specific skin concerns prevalent in Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative natural soap with strong brand in growing Indian skincare market.

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