NAKPRO Vegan Plant Protein Powder Pea Brown Rice Protein Chocolate 1kg 25 2g Protein Easy To Digest All Essential Amino Acids No Preservatives No Added Sugar

Key Features:
- Contains 25.2g of protein per serving
- Easy to digest
- Contains all essential amino acids
- No preservatives
- No added sugar

For whom:
This vegan plant protein powder is suitable for individuals who are looking for a clean and natural source of protein. It is a great option for vegans, vegetarians, or anyone looking to add more plant-based protein to their diet.

Pros:
- High protein content
- Easy to digest
- Contains all essential amino acids
- No preservatives or added sugar

Cons:
- May not be suitable for those with allergies to pea or brown rice proteins
- The chocolate flavor may not appeal to all tastes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, essential amino acids, and no added sugar align with consumer preferences for healthy protein supplements.	HealthifyMe, Vogue
Brand Strength	20	10	Established brand reputation in the health and wellness sector.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for plant-based protein products in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar vegan protein powder products in the market.	Livemint, YourStory
Competition	10	6	Facing competition from other established vegan protein powder brands offering similar benefits.	The Economic Times, Business Today
Use-case Advantage	5	5	Easy to digest formulation suitable for individuals with dietary restrictions or sensitive stomachs.	Times of India
Final Market Score	100	66/100 (3.30/5)	Strong market potential for NAKPRO Vegan Plant Protein Powder in the growing Indian health and wellness segment.

Factor	Rating (out of 5)	Notes
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