NAKPRO 100 Micellar Casein Protein Supplement 28 80g Protein 12 10g EAAs 5 48g BCAA Slow Absorbing Micellar Casein Protein Powder Unflavoured 1 Kg

About Product:

The NAKPRO 100 Micellar Casein Protein Supplement is a high-quality protein powder that provides 28.80g of protein per serving. It is made from micellar casein, a slow-absorbing protein that is ideal for consumption before bedtime to support muscle recovery and growth.

Key Features:

- Contains 12.10g of Essential Amino Acids (EAAs) and 5.48g of Branched-Chain Amino Acids (BCAAs) per serving
- Unflavoured formula that can be easily added to your favorite beverage or recipe
- 1 Kg packaging size for multiple servings

For Whom:

This protein supplement is suitable for individuals who are looking to increase their daily protein intake, support muscle recovery, and promote muscle growth. It is particularly beneficial for athletes, bodybuilders, and fitness enthusiasts.

Pros:

- High protein content per serving
- Slow-absorbing micellar casein protein for prolonged muscle protein synthesis
- Versatile unflavoured formula for customization

Cons:

- Unflavoured taste may not appeal to all users
- May clump when mixed with certain beverages
- Price point may be higher compared to other protein supplements on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and essential amino acids align with consumer preferences for effective supplements.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for premium quality products.	Brand Equity
Category Momentum	20	15	Growing demand for high-quality protein supplements in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established protein supplement brands offering similar products.	MarketWatch
Use-case Advantage	5	5	Slow-absorbing micellar casein protein suitable for nighttime consumption and muscle recovery.	Healthline
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in a growing market segment.

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