MYMUSE Glide Aloe Water Based Lube 50 ml Jelly for Men Women Natural Ingredients Non Sticky and Stain Free pH Balanced

About Product: The MYMUSE Glide Aloe Water Based Lube is a jelly lubricant specially formulated for both men and women. Made with natural ingredients, this lube is designed to enhance pleasure and comfort during intimate moments. It is non-sticky and stain-free, making clean-up a breeze.

Key Features: - Water-based formula - Made with aloe for added moisture - pH balanced to match the body's natural chemistry - Non-sticky and stain-free - Suitable for all skin types

For whom: The MYMUSE Glide Aloe Water Based Lube is suitable for individuals looking for a gentle and effective lubricant that is safe to use on sensitive skin. It is ideal for both men and women looking to enhance their intimate experiences.

Pros: - Natural ingredients - Non-sticky and stain-free - pH balanced - Suitable for all skin types - Enhances pleasure and comfort

Cons: - Some users may prefer a thicker consistency - May require reapplication for longer-lasting lubrication

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe water-based formula with natural ingredients aligns with consumer preference for organic products.	Nielsen
Brand Strength	20	10	Established brand reputation in the personal care segment.	Euromonitor
Category Momentum	20	15	Growing demand for intimate wellness products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	IRI
Use-case Advantage	5	5	Versatile product suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	MYMUSE Glide Aloe Water Based Lube positioned well in growing Indian intimate wellness market.

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