Mustela Baby Body Wash and Shampoo with Avocado 500ml Head to Toe Wash for Bath Baby Shampoo Gentle Cleansing Gel

Key Features: - Contains natural ingredients like avocado perseose to gently cleanse and nourish baby's delicate skin - Tear-free formula that is gentle on baby's eyes - Hypoallergenic and free of parabens, phthalates, and phenoxyethanol - Can be used from head to toe for a quick and easy bath time routine

For whom: This product is ideal for parents looking for a gentle and safe body wash and shampoo for their baby's sensitive skin. It is suitable for newborns, infants, and toddlers.

Pros: - Leaves baby's skin feeling soft and hydrated - Mild fragrance that is not overpowering - Can also be used by adults with sensitive skin - Convenient pump dispenser for easy use in the bath or shower

Cons: - Some users may find the product to be on the expensive side compared to other baby wash and shampoo options - The formula may not be suitable for babies with specific allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a combination of body wash and shampoo suitable for delicate baby skin.	GfK
Brand Strength	20	18	Mustela is a well-known and trusted brand in the baby care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium baby care products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average baby wash products, targeting premium segment.	Nielsen
Competition	10	8	Facing competition from other premium baby care brands offering similar products.	IRI
Use-case Advantage	5	5	Convenient 2-in-1 product for parents looking for efficiency in baby care routine.	Kantar
Final Market Score	100	76/100 (3.80/5)	Mustela Baby Body Wash and Shampoo holds a strong position in the premium baby care segment in India.

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