Milky Mist Icelandic Skyr Yogurt 11 g Protein Low Fat Creamy Delicious 100 g

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- About Product: Milky Mist Icelandic Skyr Yogurt is a creamy and delicious yogurt that is packed with 11g of protein per 100g serving. Made in the traditional Icelandic style, this yogurt has a thick and rich texture that is sure to satisfy your cravings. br />
- Key Features: This yogurt is low in fat, making it a healthy option for those looking to incorporate more protein into their diet without the added calories. It is also gluten-free and contains live and active cultures, making it a great choice for gut health. br />
- For whom: This yogurt is perfect for individuals looking to increase their protein intake, whether they are athletes, fitness enthusiasts, or simply someone who wants a tasty and nutritious snack. br />
- Pros & Cons: Some pros of Milky Mist Icelandic Skyr Yogurt include its high protein content, creamy texture, and delicious taste. However, some potential cons could include its slightly higher price compared to regular yogurt and limited flavor options. br />

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and low fat align with current health trends.	Euromonitor
Brand Strength	20	10	Established brand reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for healthy dairy products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium yogurt brands.	Retail360
Competition	10	6	Facing moderate competition from other premium yogurt brands.	FoodBiz
Use-case Advantage	5	5	Versatile product suitable for various consumption occasions.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Milky Mist Icelandic Skyr Yogurt offers a strong value proposition in the competitive Indian dairy market.

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