Mederma Advanced Plus Scar Gel Purple PM 10gm

Mederma Advanced Plus Scar Gel Purple PM is a specially formulated gel designed to help reduce the appearance of scars while you sleep. Its unique formula contains ingredients like Allantoin and Aloe Vera to help improve the texture and color of scars.

Key Features: - Advanced formula specifically for nighttime use - Contains Allantoin and Aloe Vera to help improve scar appearance - Lightweight gel formula is non-greasy and easily absorbed by the skin

For whom: Mederma Advanced Plus Scar Gel Purple PM is suitable for anyone looking to reduce the appearance of scars, whether they are from surgery, injuries, acne, or other causes. It is safe for all skin types and can be used on both old and new scars.

Pros: - Formulated specifically for nighttime use, allowing skin to repair and rejuvenate while you sleep - Contains beneficial ingredients like Allantoin and Aloe Vera to promote scar healing - Non-greasy formula absorbs quickly, making it easy to incorporate into your nightly skincare routine

Cons: - Some users may experience sensitivity to the ingredients, so it is recommended to do a patch test before full application - Results may vary depending on the type and age of the scar, with more severe scars requiring longer and consistent use to see improvements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mederma Advanced Plus Scar Gel offers advanced formula suitable for Indian consumers.	GFK
Brand Strength	20	10	Mederma is a well-known brand in the scar treatment segment.	Brandwatch
Category Momentum	20	15	Growing demand for scar treatment products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar scar treatment products in India.	Euromonitor
Competition	10	6	Facing competition from other scar treatment brands with similar offerings.	Kantar
Use-case Advantage	5	5	Effective for various types of scars commonly seen in Indian consumers.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Mederma Advanced Plus Scar Gel is well-positioned in the growing Indian scar treatment market.

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