mCaffeine Summer Breeze Perfume Body Lotion Niacinamide Cocoa Butter Shea Butter For Deep Moisturization Lightweight Non Sticky Aqua Fresh Beachy Fragrance Body Lotion For Dry Skin 300ml

The mCaffeine Summer Breeze Perfume Body Lotion is a luxurious moisturizing lotion infused with niacinamide, cocoa butter, and shea butter for deep moisturization. This lightweight formula is non-sticky and leaves your skin feeling hydrated and soft.

This body lotion is perfect for those with dry skin looking for intense hydration. The Aqua Fresh Beachy fragrance will transport you to a sunny beach with every application.

Key Features: - Infused with niacinamide, cocoa butter, and shea butter for deep moisturization - Lightweight and non-sticky formula - Aqua Fresh Beachy fragrance - Suitable for dry skin - 300ml bottle

Pros: - Intensely hydrating - Pleasant beachy fragrance - Lightweight and non-greasy - Large bottle size for long-lasting use

Cons: - Fragrance may be overpowering for some - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like Niacinamide, Cocoa Butter, and Shea Butter.	Vogue
Brand Strength	20	15	mCaffeine is a well-known brand for skincare products in India.	Brand Equity
Category Momentum	20	10	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Business Standard
Competition	10	6	Facing competition from other premium body lotion brands in India.	Femina
Use-case Advantage	5	5	Addresses the need for deep moisturization for dry skin in hot Indian summers.	Elle
Final Market Score	100	66/100 (3.30/5)	mCaffeine Summer Breeze Perfume Body Lotion is well-positioned in the growing Indian market for premium body lotions.

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