Lakme Micellar Pure Facewash for Deep Pore Cleanse Face Cleanser for Dirt Oil and Makeup Removal Cleansing Face Wash 100g

Lakme Micellar Pure Facewash is a deep pore cleanse face cleanser designed for effective removal of dirt, oil, and makeup. This gentle yet powerful face wash leaves the skin feeling refreshed and clean.

Key Features: - Micellar technology helps to effectively lift away impurities without harsh scrubbing - Suitable for all skin types, including sensitive skin - Refreshing formula leaves skin feeling soft and hydrated - Dermatologist tested and hypoallergenic

For whom: This face wash is suitable for anyone looking for a gentle yet effective cleanser that helps to deep cleanse the pores and remove makeup and impurities.

Pros: - Gentle formula that doesn't strip the skin of its natural oils - Effectively removes makeup and impurities - Leaves skin feeling clean and refreshed - Suitable for daily use

Cons: - May not effectively remove waterproof makeup - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective deep pore cleansing formula suitable for Indian skin types.	Vogue
Brand Strength	20	18	Lakme's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for micellar facewashes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar micellar facewashes in the market.	Retail360
Competition	10	8	Facing competition from other established micellar facewash brands in India.	Elle
Use-case Advantage	5	5	Addresses key concerns of dirt, oil, and makeup removal effectively.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Lakme Micellar Pure Facewash holds a strong position in the growing Indian micellar facewash market.

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