LAKM Peach Milk Vit E Gel Moisturizer 200g - Lightweight Hydrating Gel with Vitamin E for Smooth Skin

- This LAKM Peach Milk Vit E Gel Moisturizer is a lightweight gel that is designed to hydrate the skin with the added benefits of Vitamin E. It comes in a 200gm size, making it suitable for daily use.

- Key features of this moisturizer include its fast-absorbing formula, non-greasy texture, and long-lasting hydration. The Vitamin E helps to nourish and protect the skin, leaving it feeling soft and smooth.

- This moisturizer is suitable for all skin types, including sensitive skin. It is ideal for those looking for a hydrating product that is lightweight and easy to use.

- Pros: Lightweight gel texture, fast-absorbing formula, hydrates and nourishes the skin, contains Vitamin E for added benefits.

- Cons: Some users may prefer a creamier texture for their moisturizer, scent may not be appealing to everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin E and lightweight formula align with current consumer preferences in India.	Vogue India, Elle India
Brand Strength	20	18	LAKM is a well-established brand in the Indian beauty market.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for lightweight gel moisturizers in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar gel moisturizers in India.	Business Standard, The Economic Times
Competition	10	5	Facing competition from other established gel moisturizer brands in India.	Cosmopolitan India, Verve Magazine
Use-case Advantage	5	3	Suitable for daily use and provides smooth skin benefits.	Femina
Final Market Score	100	76/100 (3.80/5)	LAKM Peach Milk Vit E Gel Moisturizer 200g is well-positioned in the growing Indian lightweight gel moisturizer segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—