Kozicare Kojic Acid Face Wash Glutathione Papaya Face Wash Acne for Glowing Skin for Women Men Face Cleanser Skin Care 100 Ml

Kozicare Kojic Acid Face Wash is a gentle yet effective cleanser that helps in brightening and rejuvenating the skin. Infused with ingredients like kojic acid, glutathione, and papaya extract, this face wash works to remove impurities, reduce acne, and promote a healthy glow.

Key Features: - Contains kojic acid, known for its skin lightening properties - Enriched with glutathione, a powerful antioxidant - Includes papaya extract, which helps in exfoliating the skin - Suitable for both men and women - Helps in reducing acne and blemishes

For whom: This face wash is ideal for individuals looking to achieve a brighter, more radiant complexion. It is suitable for all skin types and can be used by both men and women.

Pros: - Brightens and rejuvenates the skin - Helps in reducing acne and blemishes - Suitable for all skin types - Can be used by both men and women

Cons: - May not be suitable for sensitive skin types - Some individuals may experience dryness after use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients for glowing skin.	Vogue
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	6	Facing competition from similar skincare brands.	Beauty Insider
Use-case Advantage	5	5	Addresses acne issues for both men and women.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively positioned face wash with good market potential.

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