KLVS Magic Broom Silicone Floor Wiper with Stainless Steel Extendable Handle - Heavy Duty Multipurpose Squeegee for Floor Cleaning, Bathroom, Kitchen, Tile, and Windows

The KLVS Magic Broom Silicone Floor Wiper is a heavy-duty cleaning tool designed to easily and effectively clean various surfaces in your home. Made with durable silicone bristles and a stainless steel extendable handle, this floor wiper is built to last and provide efficient cleaning results.

Key Features:
- Made of high-quality silicone bristles that effectively remove dirt and grime from floors
- Comes with a stainless steel extendable handle for easy reach and adjustable length
- Multipurpose design can be used on bathroom and kitchen floors, tiles, and windows
- Provides a streak-free and quick-drying cleaning experience

For whom:
- Homeowners looking for a reliable and long-lasting floor cleaning tool
- Individuals who want an easy-to-use and efficient way to clean various surfaces in their home
- Those who value quality and durability in their cleaning products

Pros:
- Durable construction that can withstand heavy use
- Silicone bristles effectively clean without scratching surfaces
- Easy to clean and maintain for long-lasting performance
- Adjustable handle length for comfortable use

Cons:
- May be slightly more expensive than other standard floor wipers
- Some users may find the silicone bristles to be less effective on certain stubborn stains
- The extendable handle may not lock securely in place at times, requiring adjustments during use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone material and extendable handle align with consumer preferences for durable and versatile cleaning tools.	The Hindu, CNBC TV18
Brand Strength	20	10	Established brand reputation in the cleaning tools market.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for innovative cleaning solutions in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality floor wipers in the market.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	India Today, CNBC Awaaz
Use-case Advantage	5	5	Multipurpose functionality catering to various cleaning needs in households.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Innovative silicone floor wiper with strong brand presence and competitive pricing, positioned well in the growing Indian cleaning tools market.

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