KLMKLIN AHA Face Wash Pack of 2 100ml

The KLMKLIN AHA Face Wash is a gentle yet effective cleanser that helps to exfoliate and brighten the skin. It contains Alpha Hydroxy Acids (AHA) which help to remove dead skin cells and improve skin texture.

Key Features:
- Contains Alpha Hydroxy Acids (AHA) for gentle exfoliation
- Helps to brighten and improve skin texture
- Suitable for all skin types
- Pack of 2, each 100ml

For whom:
This face wash is suitable for all skin types, especially those looking to improve skin texture and brightness.

Pros:
- Gentle on the skin
- Helps to exfoliate and brighten the skin
- Affordable

Cons:
- May not be suitable for sensitive skin types
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	AHA formulation aligns with current consumer preference for gentle exfoliation.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the skincare sector.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar AHA face wash products in the market.	Retail360
Competition	10	6	Facing moderate competition from other AHA face wash brands in the market.	MarketWatch
Use-case Advantage	5	5	Offers convenience with a pack of 2 suitable for regular use.	Retail Today
Final Market Score	100	66/100 (3.30/5)	A promising AHA face wash pack with competitive pricing and good market fit.

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