Kimirica Passionate Fruit Scented Hand Wash 300ml Tropical Fruity Fragrance Hydrating Formula Clear Gel Texture Handwash For Deep clean and Moisturize hand 100 Vegan Paraben Free

The Kimirica Passionate Fruit Scented Hand Wash is a luxurious hand wash that is infused with a tropical fruity fragrance. Its hydrating formula leaves your hands feeling soft and moisturized, while the clear gel texture provides a deep clean.
Key Features: - Tropical fruity fragrance - Hydrating formula - Clear gel texture - Deep cleansing - Moisturizing - 100% Vegan - Paraben-free
For whom: This hand wash is perfect for anyone looking for a luxurious and effective hand wash that not only cleanses but also moisturizes the hands. Its tropical fruity fragrance adds a refreshing touch to your handwashing routine.
Pros: - Leaves hands feeling soft and moisturized - Deep cleanses - Vegan and paraben-free formula - Refreshing tropical fruity fragrance Cons: - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique tropical fruity fragrance and hydrating formula, meeting consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for high-quality, vegan, and paraben-free products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hand wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hand wash products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other premium hand wash brands offering similar features.	Kantar
Use-case Advantage	5	5	Promotes deep cleaning and moisturizing, addressing consumer needs for effective hand hygiene.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position this hand wash well in the growing premium segment.

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