KERATIN PROFESSIONAL Smoothing Shampoo for Weak and Damaged Hair - 1 Pack

This Keratine Professional Smoothing Shampoo is specifically designed for weak and damaged hair. It helps to nourish and strengthen hair while also providing a smoothing effect to reduce frizz and flyaways.

Key Features: - Contains keratin to help repair and strengthen hair - Provides a smoothing effect to reduce frizz - Helps to improve the overall health and appearance of weak, damaged hair

For whom: This shampoo is ideal for those with weak, damaged hair who are looking to improve its strength and appearance. It is suitable for all hair types and can be used regularly to maintain healthy hair.

Pros: - Strengthens and nourishes weak, damaged hair - Smoothes frizz and flyaways - Improves overall hair health Cons: - May not be suitable for those with very oily hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains keratin for effective smoothing of weak and damaged hair.	Cosmetics Business
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos in the market.	Retail Today
Competition	10	8	Facing competition from other keratin-based shampoos in the market.	Beauty Insights
Use-case Advantage	5	3	Addresses the specific needs of individuals with weak and damaged hair.	Haircare Gazette
Final Market Score	100	66/100 (3.30/5)	Competitively priced keratin shampoo with strong brand presence.

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