Kapiva Milk Thistle Capsules 120ct with 70% Silymarin - Supports Liver & Immune System, Vegan, Preservative-Free Liver Detox Supplement - Pack of 1

Key Features: - Contains 70% Silymarin for maximum effectiveness - Supports liver health and immune system function - Vegan and preservative free - Each pack contains 120 capsules
For whom: - Individuals looking to support their liver health - Those looking for a natural way to detoxify their liver - Vegans and individuals looking for preservative-free supplements
Pros: - High percentage of Silymarin for optimal liver support - Vegan and preservative-free formula - Easy-to-take capsules for convenience
Cons: - May not be suitable for individuals with certain allergies or dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High Silymarin content and vegan formula align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Kapiva is a well-known brand in the Indian market for quality supplements.	Retail360
Category Momentum	20	15	Growing demand for liver health supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar liver detox supplements in India.	GFK
Competition	10	8	Facing moderate competition from other liver detox supplements in the market.	Nielsen
Use-case Advantage	5	5	Addresses liver health and immune support needs simultaneously.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Kapiva Milk Thistle Capsules well in the growing Indian liver health supplement market.

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