K P Namboodiri s Herbal Gel Toothpaste 150g PACK OF 2

K P Namboodiri's Herbal Gel Toothpaste is a natural and herbal toothpaste that is free from harmful chemicals and artificial ingredients. It is made with ingredients like clove oil, ginger, pepper, and spearmint to provide effective oral hygiene.

Key Features: - Natural and herbal ingredients - Free from harmful chemicals - Provides effective oral hygiene - Refreshing spearmint flavor - Pack of 2 for value for money

For whom: This toothpaste is suitable for individuals who prefer natural and herbal products for their oral care routine. It is suitable for adults and children alike.

Pros: - Natural ingredients - Effective oral hygiene - Refreshing taste - Value for money

Cons: - Some users may not like the taste of herbal toothpaste - May not be as foamy as traditional toothpaste.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers herbal ingredients aligned with consumer preferences in India.	AC Nielsen
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for herbal oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	Retail360
Competition	10	6	Facing moderate competition from other herbal toothpaste brands in India.	MarketLine
Use-case Advantage	5	5	Addresses specific oral care needs of Indian consumers.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to brand strength and alignment with Indian consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—