INSIME Body back scrubber for bathing for men women Long stretch Loofah back scrubbing body scrubber for bathing Soft Exfoliating sponge body wash scrubber Shower Scrub bath accessories for women men Pack of 1

The INSIME Body back scrubber is a long stretch Loofah scrubbing body scrubber designed for both men and women. It is perfect for exfoliating the skin and getting a thorough cleanse while in the shower.
Key Features: - Long stretch design for reaching all areas of the back - Soft exfoliating sponge for gentle scrubbing - Easy to grip handle for convenience - Pack of 1 for individual use
For whom: This body back scrubber is suitable for anyone looking to improve their bathing routine with a thorough scrubbing tool. It is ideal for both men and women who want to exfoliate their skin and keep it clean and healthy.
Pros: - Long stretch design helps reach all areas of the back - Soft sponge provides gentle exfoliation - Easy to use handle for comfortable scrubbing
Cons: - Some users may find the scrubber too soft for their preference - Pack of 1 may not be enough for frequent users of body scrubbers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long stretch loofah and soft exfoliating sponge, meeting consumer preferences.	GfK
Brand Strength	20	10	Brand is relatively new in the market with limited recognition.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established bath accessory brands in India.	Nielsen
Use-case Advantage	5	5	Provides effective back scrubbing for both men and women, catering to a wide audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced back scrubber with good spec fit for growing Indian bath accessories market.

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