INDUS VALLEY Organic Damage-Free Gel Hair Colour for Women - Ammonia & PPD Free with 100% Grey Coverage, Long-Lasting Conditioning Formula - Black 1.00 (Pack of 2, 2x220ml - 400ml)

About the Product:

The INDUS VALLEY Damage Free Natural Gel Hair Colour is a women's hair color solution that is free of harmful chemicals like Ammonia and PPD. Made with organic ingredients, this hair color provides 100% grey coverage and long-lasting conditioning.

Key Features:

- Ammonia and PPD free
- Organic ingredients
- 100% grey coverage
- Long-lasting conditioning
- Pack of 2, 2X220 400 ml
For Whom:

This hair color gel is ideal for women who are looking for a gentle and natural alternative to traditional hair dyes. It is suitable for all hair types and provides excellent coverage for grey hair.

Pros:

- Free of harmful chemicals
- Organic ingredients nourish the hair
- Provides full grey coverage
- Long-lasting color
Cons:

- May require multiple applications for desired color intensity
- Some users may find the texture of the gel slightly sticky

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia & PPD free with 100% grey coverage aligns with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products.	Retail360
Competition	10	8	Facing moderate competition from other organic hair color brands.	Nielsen
Use-case Advantage	5	5	Long-lasting conditioning formula offers added value to consumers.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong market position with competitive pricing and organic formulation.

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