IMC Aloe Jyoti Herbal Plus Pack of 2 for Skin Care

IMC Aloe Jyoti is a herbal eye drop solution that helps in soothing and refreshing tired eyes.

Key Features: - Made from natural ingredients like Aloe Vera - Provides relief from eye strain and dryness - Can be used by people of all ages

For whom: - People who spend long hours in front of computer screens - Those suffering from dry eyes or eye strain - Individuals looking for a natural solution for eye care

Pros: - Refreshes and revitalizes tired eyes - Convenient packaging for easy application - Gentle on sensitive eyes

Cons: - May not provide immediate relief for severe eye conditions - Some users may prefer a thicker consistency Overall, IMC Aloe Jyoti Plus Pack is a great choice for those looking for a natural solution to soothe and care for their eyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and herbal ingredients align with current skin care trends.	Livemint, Hindu
Brand Strength	20	10	Established brand reputation in the Ayurvedic segment.	TOI, Business Standard
Category Momentum	20	15	Growing demand for herbal skin care products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 2 in the herbal skincare category.	ET, Business Today
Competition	10	6	Facing moderate competition from other established herbal skin care brands.	Business Standard, Hindu
Use-case Advantage	5	5	Specifically formulated for skin care needs, offering targeted benefits.	Mint, TOI
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the growing herbal skin care segment.

Factor	Rating (out of 5)	Notes
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