Ikonic Ultralight Professional Hair Dryer 2000 Watts with Nozzle Diffuser Hot and Cold Air Feauture 2 Speed 3 Heat Settings with Cool Shot Hanging Loop for both Men and Women Suitable for all Hair Types 1 yr Warranty Black

Key Features: - 2000 Watts for powerful drying - Nozzle and diffuser attachments for precise styling - Hot and cold air feature for versatility - 2 speed and 3 heat settings for customized drying - Cool shot button for setting styles - Hanging loop for easy storage

For whom: The Ikonic Ultralight Professional Hair Dryer is suitable for both men and women, and can be used on all hair types for fast and efficient styling.

Pros: - Lightweight and easy to handle - Powerful motor for quick drying - Versatile with multiple heat and speed settings - Comes with attachments for different styling needs - Sleek black design with 1 year warranty for peace of mind

Cons: - Some users may find it slightly on the expensive side - No retractable cord for easy storage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	2000 Watts, multiple heat settings, and nozzle diffuser meet market expectations.	GfK
Brand Strength	20	10	Ikonic is a recognized brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	High demand for professional hair dryers in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar professional hair dryers.	Statista
Competition	10	10	Facing moderate competition from other established brands in the market.	Retail360
Use-case Advantage	5	5	Suitable for all hair types, appealing to a wide range of consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Ikonic Ultralight Professional Hair Dryer 2000 Watts is well-positioned in the Indian market with strong brand recognition and competitive features.

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