IFB Essentials Liquid Protecta 500 ml - Fabric Protectant Spray

- IFB Essentials Liquid Protecta is a water softening liquid designed to protect your washing machine by preventing limescale buildup and maintaining the efficiency of your appliance.

- Key features include a special formula that works effectively in both hard and soft water areas, ensuring long-lasting protection for your machine. This liquid also helps in preserving the color and texture of your clothes by preventing the formation of limescale on the fabric.

- This product is suitable for anyone who owns a washing machine and wants to prolong its lifespan. It is especially beneficial for those living in hard water areas where limescale buildup can cause damage to appliances.

- Pros: Effectively prevents limescale buildup, helps in maintaining the efficiency of your washing machine, prolongs the lifespan of your appliance, safe for all types of washing machines. Cons: May not be as effective in extremely hard water areas, may require frequent use in heavily used machines.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of Liquid Protecta align well with Indian consumers' needs.	Livemint, NDTV
Brand Strength	20	10	IFB Essentials known for quality fabric care products in India.	The Hindu, Economic Times
Category Momentum	20	15	Fabric protectant sprays gaining popularity in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar fabric protectant sprays in India.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from other fabric protectant brands in India.	CNBC, Zee Business
Use-case Advantage	5	5	Offers unique fabric protection benefits not easily found in other products.	India Today
Final Market Score	100	66/100 (3.30/5)	IFB Essentials Liquid Protecta 500 ml is well-positioned in the growing Indian fabric protectant spray market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—