iActiv Menstrual Cup - Free Sterilizer Case - Leak-Free & Rash-Free - Ultra Soft Period Cup for Women - Menstrual Cup with 100% Medical Grade Silicone - 8-10 Hours Protection - Size Medium - Pack of 1

Our i activ Menstrual Cup is designed to provide you with a comfortable and convenient period experience. Made from 100% medical grade silicone, this cup is safe and hygienic to use.

Key Features: - Free Sterilizer Case included for easy cleaning and storage - Rash Free and Leak Free design for worry-free wear - Ultra Soft material for a comfortable fit - Can be worn for up to 8-10 hours for all-day protection

For whom: This menstrual cup is suitable for women of all ages and sizes who are looking for a reliable and eco-friendly alternative to traditional period products.

Pros: - Environmentally friendly option that reduces waste - Comfortable and soft material for a better period experience - Can be worn for longer periods of time compared to pads or tampons

Cons: - Some users may experience a learning curve when first using a menstrual cup - Requires thorough cleaning and sterilization between uses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers leak-free and rash-free experience with medical-grade silicone material.	Manufacturer data
Brand Strength	20	10	Established brand with positive customer reviews in the menstrual cup market.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for eco-friendly menstrual products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar menstrual cups in the market.	Pricebaba
Competition	10	6	Facing competition from other established menstrual cup brands in India.	Economic Times
Use-case Advantage	5	5	Provides up to 10 hours of protection, suitable for active women.	Manufacturer data
Final Market Score	100	66/100 (3.30/5)	Well-positioned menstrual cup with strong brand and features in a growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—