Hyphen All I Need Lip Screen with SPF 30 Kojic Acid Moisturizing Sun Protection for Smooth Lips - Tan Removal Lip Balm for Women and Men, Vegan SPF Moisturizer for Chapped Dry Lips, SLS Paraben Free - 10 g

About Product: Hyphen All I Need Lipscreen is a unique lip balm that not only provides SPF 30 sun protection but also contains Kojic Acid for moisturizing and tan removal. This lip balm is suitable for both women and men and is perfect for those looking to keep their lips smooth and hydrated. Key Features: - SPF 30 sun protection - Contains Kojic Acid for moisturizing and tan removal - Vegan, SLS, and paraben-free - Suitable for both women and men - Helps to keep lips smooth and hydrated For whom: This Hyphen All I Need Lipscreen is perfect for anyone looking for a lip balm that provides not only sun protection but also moisturizes and helps remove tan. It is suitable for all genders and is especially beneficial for those with chapped or dry lips. Pros: - Provides SPF 30 sun protection - Contains Kojic Acid for moisturizing and tan removal - Vegan, SLS, and paraben-free - Suitable for both women and men - Helps to keep lips smooth and hydrated Cons: - May be on the pricier side compared to regular lip balms - Some users may prefer a different scent or flavor.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF 30, Kojic Acid, and moisturizing properties, aligning with market trends.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Highly competitive market with many similar lip care products available.	Nielsen
Use-case Advantage	5	3	Addresses multiple lip concerns like tan removal and chapped lips.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned lip care product with strong brand and feature fit.

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