Horlicks Women's Plus Caramel Nutrition Drink 750g BIB - Calcium & Vitamin D for Strong Bones, No Added Sugar - Brand Consistency

Horlicks Women's Plus Caramel Nutrition Drink is a specially formulated beverage designed to meet the nutritional needs of women. Packed with essential nutrients like calcium and Vitamin D, this drink helps support strong bones and overall health.

Key Features:
- Contains 100% of the daily recommended intake of calcium and Vitamin D
- No added sugar for a healthier option
- Delicious caramel flavor for a tasty treat
- Easy-to-mix powder for quick and convenient preparation

For whom:
This product is ideal for women of all ages who want to support their bone health and overall well-being. Whether you're a busy mom, a working professional, or a health-conscious individual, Horlicks Women's Plus Caramel Nutrition Drink is a great addition to your daily routine.

Pros:
- Rich in essential nutrients for bone health
- No added sugar for a more balanced diet
- Convenient and easy to prepare
- Delicious caramel flavor for a enjoyable drink

Cons:
- Some may find the caramel flavor too sweet
- May not be suitable for those with lactose intolerance or dairy allergies
- Not a complete meal replacement, should be used as a supplement to a balanced diet and active lifestyle

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients like calcium and vitamin D for women's bone health.	GfK
Brand Strength	20	10	Horlicks is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for women's nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from other established women's nutrition brands.	IRI
Use-case Advantage	5	5	Tailored to meet the specific nutritional needs of women in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Horlicks Women's Plus Caramel Nutrition Drink 750g BIB is well-positioned in the growing Indian women's nutrition market.

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