HM Herbal Me Dark Brown Natural Hair Color 200gm - Certified 100% Natural by Ecocert Greenlife France

HM Herbal Me Dark Brown Natural Hair Color is a premium quality hair dye made from 100% natural ingredients. It is certified by Ecocert Greenlife France, ensuring that it is safe and environmentally friendly.

Key Features: - Natural and organic ingredients - Long-lasting color - Covers gray hair effectively - Easy to use at home

For whom: This hair color is suitable for individuals looking for a natural and chemical-free alternative to traditional hair dyes. It is also ideal for those with sensitive skin or allergies to synthetic ingredients.

Pros: - No harsh chemicals - Leaves hair soft and shiny - Great coverage for gray hair - Pleasant herbal scent

Cons: - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	Vogue India
Brand Strength	20	10	Established brand with a focus on natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color products.	Retail360
Competition	10	6	Facing competition from other established natural hair color brands.	Beauty India
Use-case Advantage	5	5	Easy application process suitable for home use.	Femina
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural hair color segment in India.

Factor	Rating (out of 5)	Notes
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