Hivado Men's De-Tan Shower Body Wash - Deep Cleansing Gel with Alum & Aloe Extracts, Sulfate-Free, Hydrating Formula, Fights Odor & Pollution, Long-Lasting Refreshing Fragrance - 250ml

Hivado Body Wash for Men is specially formulated to provide a deep cleanse while removing tan and impurities from the skin. It contains alum and aloe extracts to hydrate the skin and fight odour, pollution, and sweat.

Key Features: - Sulfate free formula - Hydrating and non-drying - Refreshing long-lasting fragrance

This body wash is designed for men who are looking for a multi-functional product that not only cleanses the skin but also addresses specific concerns like tan removal and odour control.

Pros: - Deep cleanse and de-tan properties - Hydrating formula - Long-lasting fragrance

Cons: - May not be suitable for sensitive skin types - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with natural ingredients catering to skincare needs.	Vogue India
Brand Strength	20	18	Established brand with good reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market.	Retail360
Competition	10	0	Intense competition from established and emerging brands in the premium body wash segment.	ET Retail
Use-case Advantage	5	3	Addresses specific concerns like tan removal and pollution protection effectively.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong brand backing positioned well in the growing premium body wash market in India.

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