Himalaya Refreshing Cucumber and Coconut Soap - 125g - Since 1930

- About Product: Himalaya Refreshing Cucumber Soap and Coconut Soap are natural, refreshing soaps that cleanse and nourish the skin. With the goodness of cucumber and coconut, these soaps leave your skin feeling soft, smooth, and hydrated.

- Key Features: 1. Enriched with the cooling and soothing properties of cucumber. 2. Contains nourishing coconut oil to moisturize the skin. 3. Free from harsh chemicals and artificial colors. 4. Suitable for all skin types.

- For whom: These soaps are ideal for those looking for a natural, refreshing cleansing experience. They are suitable for all skin types, including sensitive skin.

- Pros: 1. Refreshes and revitalizes the skin. 2. Leaves skin feeling soft and nourished. 3. Gentle and non-drying formula. 4. Pleasant fragrance.

- Cons: 1. Some may find the scent too strong. 2. May not lather as much as traditional soaps.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap size and ingredients align with current market preferences in India.	Euromonitor
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from local and international soap brands in India.	Business Today
Use-case Advantage	5	5	Offers refreshing and moisturizing benefits suitable for Indian climate.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural soap with strong brand loyalty in the competitive Indian skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—