Himalaya Pollution Detox Charcoal Face Wash 100ml

Key Features: - Contains activated charcoal that helps in deep cleansing and removing pollutants from the skin - Enriched with natural ingredients like Blueberry and Gooseberry extracts for added nourishment - Suitable for all skin types - Helps in unclogging pores and reducing acne
For whom: - Ideal for people living in urban areas with high pollution levels - Suitable for those looking for a gentle yet effective face wash for daily use
Pros: - Effectively removes dirt, oil, and pollutants from the skin - Leaves the skin feeling fresh and rejuvenated - Affordable and easily available in the market
Cons: - Some users may find the fragrance too strong - May not be suitable for extremely sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal and pollution detox properties align well with current consumer preferences in India.	GfK
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for pollution detox products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	10	Facing moderate competition from other pollution detox face wash brands in India.	Statista
Use-case Advantage	5	3	Offers effective pollution cleansing for daily skincare routines.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive the appeal of Himalaya Pollution Detox Charcoal Face Wash in the Indian market.

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