Himalaya Herbals Oil Clear Lemon Face Wash - 100ml

Himalaya Herbals Oil Clear Lemon Face Wash is a refreshing gel-based face wash infused with the goodness of lemon and honey. It is specially formulated to remove excess oil and impurities from the skin, leaving it clean and refreshed.

Key Features: - Contains Lemon and Honey extracts which help control oil secretion - Removes dirt and impurities from the skin - Ideal for oily and combination skin types - Soap-free formula

For whom: This face wash is suitable for individuals with oily or combination skin types who struggle with excess oil production and want a solution to control it effectively.

Pros: - Effectively controls oil production - Refreshing and light on the skin - Has a pleasant citrusy fragrance - Comes in a travel-friendly packaging

Cons: - May be too drying for individuals with dry skin - Some users may find the fragrance too strong - The gel consistency may not lather as much as a cream-based face wash

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemon extract appeals to Indian consumers for oil control.	AC Nielsen
Brand Strength	20	10	Himalaya Herbals is a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for oil control face wash in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established oil control face wash brands.	Euromonitor
Use-case Advantage	5	5	Effective for oily skin types prevalent in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Himalaya Herbals Oil Clear Lemon Face Wash is well-positioned in the growing Indian oil control face wash market.

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