Himalaya Brightening Vitamin C Serum with 5X Vitamin C and 10X Niacinamide for Brighter Skin from Day 3 - 15ml

- Product Description: Himalaya Brightening Vitamin C Serum is a potent formula that combines 5X Vitamin C with 10X Niacinamide to help brighten the skin and improve its overall appearance.

- Key Features: This serum is formulated to deliver visible results from day 3, helping to reduce dark spots, even out skin tone, and enhance skin radiance. Its lightweight and non-greasy texture makes it suitable for all skin types.

- For whom: This serum is ideal for those looking to brighten their complexion, reduce hyperpigmentation, and achieve a more even skin tone. It is suitable for all skin types, including sensitive skin.

- Pros: - Visibly brightens the skin from day 3 - Helps reduce dark spots and hyperpigmentation - Lightweight and non-greasy formula - Suitable for all skin types

- Cons: - May not deliver instant results for some users - Contains fragrance, which may not be suitable for sensitive skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High concentration of Vitamin C and Niacinamide aligns with current consumer preferences for effective skincare products.	Vogue India
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for brightening skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening serums in the market.	Beauty Bulletin
Competition	10	8	Facing competition from other established brightening serums in the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Offers visible skin brightening results from day 3, meeting consumer expectations for quick efficacy.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively priced brightening serum with strong brand presence, meeting consumer demand for effective skincare.

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