Himalaya Ashvagandha 120 Tablets Pack (60 Tablets per Pack)

Himalaya Ashvagandha is a herbal supplement that helps reduce stress, boost immunity, and improve overall well-being. Ashvagandha is an ancient herb known for its adaptogenic properties, which help the body cope with stress and anxiety.

Key Features: - Contains pure Ashvagandha root extract - Supports stress reduction and relaxation - Boosts energy and stamina - Enhances immune system function - Promotes overall health and well-being

For whom: Himalaya Ashvagandha is suitable for adults looking to manage stress, boost their immune system, or improve their overall health naturally. It is ideal for those leading a hectic lifestyle or experiencing high levels of stress.

Pros: - Natural and safe supplement - Easy-to-take tablet form - Affordable option for stress relief - Clinically proven benefits - Suitable for vegetarians and vegans

Cons: - May take time to see full effects - Results may vary for individuals - Not recommended for pregnant or nursing women without medical advice

Overall, Himalaya Ashvagandha is a beneficial supplement for those seeking natural stress relief and improved well-being.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ashvagandha is a popular ingredient known for its health benefits.	TOI, NDTV
Brand Strength	20	10	Himalaya is a trusted brand in the Ayurvedic segment.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Business Today
Competition	10	6	Facing competition from other established Ayurvedic brands.	Financial Express
Use-case Advantage	5	5	Addresses stress and anxiety issues prevalent in modern lifestyle.	Economic Times
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing.

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