Himalaya Aloe Vera Refreshing Body Gel 300ml

About Product: Himalaya Aloe Vera Refreshing Body Gel is a lightweight formula that soothes and hydrates the skin. It is enriched with the goodness of Aloe Vera, known for its cooling and moisturizing properties.

Key Features: - Contains Aloe Vera to hydrate and refresh the skin - Lightweight and non-greasy formula - Suitable for daily use - Can be used on all skin types

For whom: This body gel is suitable for anyone looking for a refreshing and hydrating skincare product. It is especially beneficial for those with dry or sensitive skin.

Pros: - Provides instant cooling relief - Absorbs quickly into the skin - Helps to soothe and calm irritated skin - Can be used on the face and body

Cons: - Some may find the scent too strong - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera is a popular ingredient in skincare products in India.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established aloe vera gel brands in India.	Business Today
Use-case Advantage	5	5	Offers a soothing and hydrating solution for Indian consumers.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the Indian skincare market.

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