Himalaya Active Fresh Saunf Mouthwash 215ml No Alcohol Removes 99 9 Germs 12hr Germ Protection

About Product: Himalaya Active Fresh Saunf Mouthwash is a refreshing mouthwash that is free from alcohol. It is specially formulated to remove 99.9% germs and provide 12-hour germ protection for your mouth.

Key Features: - Contains saunf (fennel) to freshen breath - Alcohol-free formula - Provides long-lasting germ protection - Helps maintain oral hygiene

For whom: This mouthwash is suitable for adults who want to maintain oral hygiene and keep their breath fresh throughout the day.

Pros: - Effective in removing germs - Alcohol-free formula is gentle on the mouth - Long-lasting freshness - Helps maintain oral hygiene

Cons: - Some users may prefer a mouthwash with alcohol for a stronger germ-killing effect - The taste of saunf may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free formula with germ protection aligns with consumer preferences for oral hygiene products.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand in India known for herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both global oral care brands and local herbal products in the Indian market.	MarketWatch
Use-case Advantage	5	5	Long-lasting germ protection for 12 hours offers a unique benefit to consumers.	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and unique germ protection benefits in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—