Herbaveda Costus Root 100g Qust Al Hind Indian Costus Root

Key Features: - 100g of high-quality Indian Costus Root - Rich in medicinal properties and aromatic fragrance - Can be used for various health and wellness purposes

For whom: - Individuals looking to explore natural remedies for health issues - Aromatherapy enthusiasts - Those interested in traditional Indian medicine

Pros: - High-quality product sourced from trusted suppliers - Versatile usage for both health and beauty purposes - Can be used in aromatherapy practices

Cons: - Strong and distinct aroma may not be suitable for all individuals - Requires knowledge of proper usage and dosage for effective results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited ingredients for Chyawanprash formulation.	TOI, Livemint
Brand Strength	20	10	Established brand with loyal customer base.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products.	Economic Times, CNBC
Competition	10	6	Facing moderate competition from other Ayurvedic brands.	Financial Express
Use-case Advantage	5	5	Unique health benefits associated with Costus Root.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to brand strength and product fit in growing Ayurvedic segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—