Hem Precious Chandan Sandalwood Incense Sticks for Home Pooja Puja, Positive Energy, Prayer, and Freshness - Handcrafted, Long Burning, Low Smoke - Pack of 120 Sticks

The HEM Precious Chandan Incense Sticks are perfect for creating a peaceful and positive atmosphere in your home. Made from sandalwood, these incense sticks are ideal for use during pooja ceremonies, meditation, or simply to freshen up your living space.

Key Features:
- Long burning time of 35-40 minutes per stick
- Handcrafted for superior quality
- Low smoke formula for a cleaner burn
- Pack of 120 sticks for extended use

For whom:
These incense sticks are suitable for anyone looking to enhance their home with the calming aroma of sandalwood. Whether you are practicing yoga, meditation, or simply want to create a relaxing atmosphere, these incense sticks are perfect for you.

Pros:
- Long burning time ensures that you can enjoy the fragrance for an extended period
- Handcrafted quality for a superior burning experience
- Low smoke formula reduces the risk of irritation

Cons:
- Some users may find the scent of sandalwood to be too strong
- Pack size may be too large for those who only use incense occasionally

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long burning time and low smoke, meeting consumer preferences.	Livemint, India Today
Brand Strength	20	10	Established brand with a reputation for quality incense products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for spiritual and wellness products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced within the premium incense sticks segment.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from other established incense stick brands in the market.	The Indian Express, Hindustan Times
Use-case Advantage	5	5	Specifically designed for home pooja and prayer rituals, catering to traditional Indian practices.	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Well-positioned incense sticks for Indian home rituals with strong brand and competitive pricing.

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