HealthyHey Sports Instantized BCAA Vegan Pro 2:1:1 Powder - Mango Flavor - 41 Servings, 250g

- This HealthyHey Sports Instantized BCAA Vegan Pro 2 1 1 powder is a convenient and delicious way to supplement your workout routine with essential amino acids.

- Key Features include instantized BCAAs for quick absorption, a 2:1:1 ratio of leucine, isoleucine, and valine, and a refreshing mango flavor.

- This product is ideal for athletes, fitness enthusiasts, and anyone looking to support muscle recovery and growth during workouts.

- Pros: Easy to mix in water or smoothies, vegan-friendly formula, 41 servings per container.

- Cons: Some users may prefer different flavors, not suitable for individuals with certain dietary restrictions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Balanced BCAA ratio and popular mango flavor cater to Indian consumer preferences.	HealthifyMe
Brand Strength	20	15	Established brand with positive consumer reviews in the Indian market.	Amazon, Flipkart
Category Momentum	20	10	Growing demand for vegan sports nutrition products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar vegan BCAA products in India.	BigBasket, 1mg
Competition	10	8	Facing competition from other established vegan BCAA brands in India.	Nykaa
Use-case Advantage	5	5	Convenient packaging and sufficient servings for regular use.	Grofers
Final Market Score	100	56/100 (2.80/5)	Competitively positioned vegan BCAA powder with good market potential in India.

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