Head & Shoulders Anti-Dandruff Shampoo with Anti-Hairfall Formula - 180 ML

Head Shoulders Anti Dandruff Shampoo Anti Hairfall 180 ML is a specialized shampoo designed to target dandruff and hair fall issues. It is formulated with active ingredients that effectively combat dandruff while strengthening and nourishing the hair to prevent hair fall.

Key Features: - Contains anti-dandruff properties to effectively eliminate dandruff flakes - Strengthens the hair follicles to prevent hair fall - Nourishes the scalp and hair for healthier and shinier locks - Suitable for daily use and all hair types

For whom: This shampoo is ideal for individuals dealing with dandruff issues and hair fall concerns. It is suitable for both men and women of all ages and hair types.

Pros: - Effectively eliminates dandruff flakes - Strengthens the hair to prevent hair fall - Nourishes the scalp and hair for overall hair health - Pleasant fragrance for a refreshing washing experience

Cons: - May take some time to show noticeable results - Can be drying for some hair types if not followed up with a conditioner

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff and anti-hairfall formula in a convenient size.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust in the anti-dandruff segment.	Nielsen
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	GfK
Competition	10	6	Facing competition from both established and emerging hair care brands.	IRI
Use-case Advantage	5	5	Addresses common hair care concerns of dandruff and hair fall.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-dandruff shampoo with anti-hairfall formula in a competitive Indian market.

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