Harpic Organic Active Disinfectant Toilet Cleaner Liquid - Citrus 500 ml - India's #1 Toilet Cleaner

Key Features: - Made with organic ingredients - Disinfects and cleans effectively - Citrus fragrance for a fresh toilet - Environmentally friendly
For whom: - Ideal for households looking for a natural alternative to traditional toilet cleaners - Suitable for those who want a pleasant fragrance in their bathroom
Pros: - Organic ingredients ensure a safe and effective cleaning experience - Citrus fragrance leaves the toilet smelling fresh and clean - Environmentally friendly formula reduces harm to the ecosystem
Cons: - Some may find the price higher than traditional toilet cleaners - Citrus fragrance may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citrus fragrance and organic formula align with consumer preferences.	Livemint, The Hindu
Brand Strength	20	10	Established as India's top toilet cleaner brand.	The Economic Times, Hindustan Times
Category Momentum	20	15	Strong growth in demand for organic disinfectant products.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar organic disinfectants.	Business Today, Financial Express
Competition	10	6	Facing competition from emerging organic disinfectant brands.	The Indian Express
Use-case Advantage	5	5	Effectively tackles germs and provides a fresh fragrance.	India Today
Final Market Score	100	66/100 (3.30/5)	Harpic Organic Active Disinfectant Toilet Cleaner Liquid holds a strong position in the growing organic disinfectant market in India.

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