Gritzo SuperMilk for Growing Girls Ages 13 and Up

Gritzo SuperMilk is a specially formulated nutritional drink for teenage girls aged 13 years and above. It is packed with essential nutrients that are crucial for the growth and development of young girls during their formative years.

Key Features:
1. Rich in calcium, vitamin D, and protein for bone health and muscle development.
2. Fortified with vitamins and minerals to support overall growth and immunity.
3. Contains DHA for brain development and cognitive function.
4. Low in sugar and free from artificial colors and preservatives.

For whom:
Gritzo SuperMilk is designed for teenage girls who are looking for a convenient and tasty way to ensure they are getting the nutrients they need for healthy growth and development.

Pros:
1. Provides a convenient and delicious way to supplement essential nutrients.
2. Supports bone health, muscle development, and cognitive function.
3. Low in sugar and free from artificial additives.

Cons:
1. May not be suitable for individuals with lactose intolerance or dairy allergies.
2. Some users may find the taste or texture of the drink not to their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation meeting specific nutritional needs of growing girls.	Gritzo Website, Retail Audit
Brand Strength	20	18	Established brand with positive perception among target audience.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for specialized nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack, IRI
Competition	10	8	Facing moderate competition from established and new entrants in the segment.	Competitor Analysis, Market Research
Use-case Advantage	5	5	Addresses key nutritional requirements for adolescent girls effectively.	Nutritionist Review, Consumer Survey
Final Market Score	100	76/100 (3.80/5)	Well-positioned product with strong brand and tailored nutrition for growing girls.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—